You use branding to stand out from your competitors and make sure your customers recognise your business over your competitors.

Properly registered trademarks are important to protect your unique brand, and to make sure your competitors don’t get a free ride on the back of your hard work marketing your business.

You can trademark words, logos, shapes, colours, scents, images or packaging – all of those things that uniquely identify your business and products.

Contact IP SENTINELS to talk about the best way to protect your business through using trademarks.

IP SENTINELS can assist you with:

  • Searching to see if your chosen trademark is already taken by someone else, or providing an opinion on whether the trade mark is likely to be allowed by the trade marks office – a part of IP Australia
  • Filing an application to register a trade mark with the Australian Trade Marks Office and in Trademark Offices around the world, including filing an International Trade Mark Application under the Madrid Protocol, or by use of the Paris Convention for the Protection of Industrial Property
  • Prosecuting your trademark application through to grant, which includes advising on responses to Office Actions by Trademark Examiners (also called examiner’s reports) and filing the response in the best way to overcome the objection raised by the examiner
  • Running an opposition against the grant of a trademark registration or defending an opposition filed by someone else against the registration of your application
  • Providing infringement or freedom to operate advice.  This may be to a trademark holder wishing to enforce the trademark registration rights against an infringer or it may be to a business wishing to avoid infringing the rights of a trademark registration owner
  • Attending to annuities (payment of renewal fees) along with monitoring of annuity dates